About Us

Bedrock levels the playing field for CPG manufacturers

Our Mission

At Bedrock, our mission is to provide tools that enable CPG manufacturers to make the most of their retail sales data. Focused on the needs and requirements of the CPG industry, we simplify and automate the use and communication of sales data and turn it into actionable insights.

In a business environment dominated by well-known brands and large manufacturers, Bedrock offers competitive advantages to small and mid-sized CPG manufacturers. Using Bedrock, our customers expanded to new international markets, eliminated competitors and generated millions in incremental sales.

Based in Oakland, California, Bedrock Analytics is privately funded. It is founded by graduates of Columbia University and Cornell University with over 30 years of collective experience in product management, marketing, analytics and technology.

Our Team

will

Will Salcido, Co-Founder & CEO

Will has 11 years of CPG leadership experience in analytics, category management and marketing at Nestle, Novartis, Ghirardelli and Lindt. In 2011, he led the creation and implementation of a custom category management solution across 12 countries for the Lindt Group. After leaving Ghirardelli in 2012, Will launched a boutique consultancy focused on analytics, branding and strategy for mid-market CPG firms. His knowledge of the CPG industry led to the development of Bedrock software application. He holds a Bachelor of Science in Applied Economics and Management from Cornell University.

alan

Alan Coleman, Co-Founder & CTO

Alan has over 20 years of experience in technology leadership. He has held roles ranging from lead architect and vice president of engineering to chief technology officer. He has built software development organizations in CPG analytics, ecommerce and digital marketing. Before founding Bedrock, he worked at DemandTec, Adchemy and VigLink among others, where he developed user-oriented, big-data analytics solutions that incorporate advanced modeling and natural language processing. He holds a Bachelor of Arts in Cultural Anthropology from Columbia University, and is a participant observer doing ethnological field work in Silicon Valley.

bukky

Bukky Adebayo, Product Manager

Bukky is a product manager who is passionate about building a more data literate world. Prior to joining Bedrock Analytics, she managed products ranging from a travel website, Hopper, to data programs at General Assembly. She holds a Bachelor of Science in Electrical and Computer Engineering from Olin College. As a great admirer of the world’s cities, she has lived in Berlin, Lagos, Accra, Boston, Washington D.C. and New York City.

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Edward Chu, Staff Software Engineer

Edward has a deep interest in learning new technologies and applying them to solve problems. He has over 10 years of experience in embedded and desktop software and frontend/backend development. Prior to joining Bedrock Analytics, he worked in the consumer electronics, research, legal analytics and advertising technology industries. During his career, Edward has worked in Hong Kong, the United Kingdom and the United States, giving him unique exposure to international market needs. He holds a Bachelor of Science in Electrical Engineering from U.C. Berkeley.

peter

Peter Harvey, Director of Sales

Peter has worked in both the CPG and the software sales industry. In software, Peter has held sales and sales management positions in companies such as Computer Associates, Context Integration, Progress Software and Iron Speed Software. For eight years, Peter also worked as marketing manager and then general manager of a multimillion dollar manufacturer of motorcycle accessories, where he learned how to price, market and display packaged goods in retail and wholesale environments. Peter holds a Bachelor of Arts in English and Political Science from U.C. Berkeley. He can be found surfing in Santa Cruz whenever there’s a good swell.

taras

Taras Lopukh, Software Engineer

Over the last seven years, Taras has worked on projects that require both software craftsmanship, which includes OOP design and agile development, and a research mindset. He has worked on mathematical modeling and developing embedded systems and big data solutions. He holds a Master of Science degree in Applied Mathematics.

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Vincent Park, Software Engineer

Vincent is a software engineer with a passion for exploring and developing the latest front-end technologies. His experience includes RESTful API design, data visualization, and JavaScript frameworks. When he’s not working, he loves sipping on milk tea, listening to trance, and eating kale salads. He holds a Bachelor of Arts in Philosophy, Politics and Economics from University of Pennsylvania.

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David Wu, Software Engineer

Prior to joining Bedrock, David held several software engineering intern positions working on projects ranging from full-stack web development to data analytics at several companies, including VigLink, Vidyard and BlackBerry. David is a graduate of the University of Waterloo in Canada and holds a Bachelor of Applied Science in Computer Engineering. He currently resides in San Francisco. When he is not pushing code, he can be found exploring San Francisco, playing pool or reading random articles.

mike

Michael Tallia, Sales Manager

Michael began his career on the food broker side of the CPG industry, where he learned retail, marketing/analytics, and the sales process within the CPG industry. While at the broker, he serviced many top tier CPG companies such as McCormick, Hostess, Sabra, and Starbucks in marketing and sales roles. He then shifted to the manufacturer side as a Key Account Manager at Dannon. He developed a deep passion for consumer products and how to identify consumer trends and behaviors in the complex Northern California market for retailers like Safeway, Raley’s, and Savemart Corp. Michael holds a Bachelor of Science in Journalism & Communications from the University of Oregon and can be found rooting for his Oregon Ducks, Warriors, & Raiders when he’s not at work.

tammy

Tamara House, Sr. Consumer Products Advisor

Tammy loves helping sales and marketing teams out-sell and out-innovate their competition by applying better-targeted consumer insights and deeper data analytics. Tammy has over 20 years of consumer product experience at Fortune 100 companies like Kraft, Nabisco, Campbell’s, and Clorox. She specializes in retail analytics and insights and has held a variety of leadership positions in market research, sales strategy, shopper insights, and category management. She holds a Bachelor of Science degree in Marketing from the University of Arizona. In her spare time, she enjoys riding the Bay Area's scenic trails on her mountain bike.

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Jon Henson, Sales Manager

Jon is a 5-year veteran of the United States Army, where he served in the 82nd Airborne Division as an Infantryman. Upon receiving an honorable discharge, he used his GI Bill to pursue a Bachelor of Science in Business Administration at CSU Sacramento. After graduation he worked for PepsiCo on both the Beverage and Salty Snack sides of the business. Working at PepsiCo led him to the SF Bay Area where he migrated to the software industry, working for several companies such as Intuit, Quri and now Bedrock over the last several years. Jon's experience merges the software and CPG worlds and uniquely positions him to support CPG Companies with software solutions.

Sierra Slatinsky, Category Analyst

Sierra is an eternal optimist who sees the potential in people to accomplish their goals.
He has extensive sales and merchandising experience in the Natural Food and CPG industry. Most recently, as a Category Manager with Advantage Sales and Marketing, he worked inside Safeway supporting the Unilever Category Management Team. When he is not investigating market opportunities, you may find him hiking the East Bay regional trail system or streaming British mysteries on Netflix. Sierra obtained his undergraduate degree from Portland State University where he studied Business Administration with a focus on Information Systems.

Our Investors

Work with us

Do you enjoy solving complicated problems? Would you rather do things than talk about them? Do you find the intersection between the CPG industry, retailers and data interesting?

Join us in our mission to level the CPG manufacturer playing field and change how the industry uses data. We offer a fun and dynamic environment where people are valued, respected and rewarded.

To apply to any of our open positions, please send your updated resume and cover letter to: careers@bedrockanalytics.com

Bedrock Analytics is looking for an exceptional product manager, with a background in SaaS applications the enterprises. You should have a proven track record of delivering friendly, effective, and useful web applications that enterprise customers actually use. You have an eye for design, and you understand how to synthesize contradicting feedback from end users into a UI that they enjoy interacting with and that genuinely helps them get their jobs done.

You like working in an Agile best-practices environment. You understand the importance of balancing a unified product vision with a willingness to let individual contributors innovate. You’re comfortable talking and collaborating with all your constituencies – end users, salespeople, developers, executive management, and others.

Challenges

A few of the fun problems we’re working on:

Analytics for People without the Time or the Inclination

Our customers are focused on their sales. They recognize the need for analytics insights in their jobs, but they are not data analysts and they do not have time to play with what-if scenarios. We anticipate their needs.

Data-Driven Stories

Our customers need insight-driven sales stories that they can create quickly, that are effective from a sales perspective, and that are factually true. We guide them throughout this process.

Creating Analytics Applications, not Platforms

Our system integrates analysis and visualization into application software that serves a purpose. We’re not trying to be another reporting tool, but instead a new category of SaaS application.

About You

  • You ship and iterate, but with vision. You’ve built systems you can point to. You care about your customers’ needs, and you’re able to break a feature down into incremental deliverables that build to a coherent whole.
  • You work for startups. The slow pace of larger companies makes you crazy.
  • You’re pragmatically Agile. We run an Agile shop, but we are not pedantic about it. We care about delivering for our users, not being buzzword-compliant.
  • You enjoy your work. We work hard, but we care a lot about team spirit and collaboration. We also try not to take ourselves too seriously.

Qualifications

  • At least 2 years of front-end web development using Agile development techniques.
  • BA/BS degree in Computer Science preferred.
  • Understanding of HTML, CSS and JavaScript principles and philosophies such as specificity and progressive enhancement. You know how and when to use them to your advantage.
  • Experience with HighCharts or similar charting libraries.
  • Experience with advanced data visualization libraries, such as d3, is a plus.
  • This position is full-time and on-site in our Oakland office.

Bonus points: Links to your GitHub account, open source contributions or personal code projects

Bedrock Analytics is looking for exceptional front-end web developers to help us create a platform for story-driven analytics. You have a deep knowledge of DHTML, Javascript, CSS, and cross-browser quirks. You have worked with libraries and frameworks like Backbone, and you are familiar with or have worked with newer frameworks like Angular and React. You have a track record of delivering responsive user interfaces that people enjoy using, and that support enhancement over time.

You like working in an Agile best-practices environment. You understand the importance of testable, modular, efficient code, so that’s what you write. You work with Cucumber, Selenium, and other UI testing frameworks to ensure that your stuff works reliably and across different clients.

Challenges
A few of the fun problems we’re working on:

Guided Story Creation
Our customers need to deliver data-driven stories, but often lack a background in analytics. Bedrock Analytics helps them create compelling sales stories based on their market data. This requires a UI that guides the user while exposing relevant choices in an easy-to-understand way.

Beautiful, Compelling Visualizations
Effective and clear visualizations are critical to our customers’ success. We not only provide standard charts, but also unique visualizations targeted to specific stories and data scenarios. Come help us create them.

Enjoyable, Approachable UI
We aim to deliver an application that allows regular people to deliver meaningful, data-driven results to their customers. This requires us to create a user interface that enables the choices people need to make, but does not confuse or clutter with extra affordances. There are lots of powerful, complex analytical systems. We want to be powerful and simple.

About You

  • You ship. You’ve built systems you can point to. You deliver quality software quickly, and you care about helping your users achieve their goals.
  • You work for startups. The slow pace of larger companies makes you crazy.
  • You’re pragmatically Agile. We run an Agile shop, but we are not pedantic about it. We care about delivering for our users, not being buzzword-compliant.
  • You enjoy your work. We work hard, but we care a lot about team spirit and collaboration. We also try not to take ourselves too seriously.

Qualifications

  • At least 2 years of front-end web development using Agile development techniques.
  • BA/BS degree in Computer Science preferred.
  • Understanding of HTML, CSS and JavaScript principles and philosophies such as specificity and progressive enhancement. You know how and when to use them to your advantage.
  • Experience with HighCharts or similar charting libraries.
  • Experience with advanced data visualization libraries, such as d3, is a plus.
  • This position is full-time and on-site in our Oakland office.
  • Bonus points: Links to your GitHub account, open source contributions or personal code projects.

Bedrock Analytics is looking for exceptional engineers with strong Java, Scala, and/or Python skills and a well-rounded background in computer science. You should have a proven track record of delivering robust, high-availability services and understand the ins and outs of scalable data processing and analytics. You can envision the way a system works end-to-end and how the services that compose it work together, and you enjoy creating new and effective software. You are interested in the different ways data can be organized, analyzed, and visualized to make effective use of the insights it contains.

You like working in an Agile best-practices environment. You understand the importance of testable, modular, efficient code, so that’s what you write. Ideally, you will have been building cloud-based systems with a similar DevOps stack to ours – AWS, Chef, etc.

Challenges
A few of the fun problems we’re working on:

Predictive Insights and Recommendations
Identify and recommend products and markets that represent opportunities for our customers to capture more business.

Data-Driven Stories
Develop an easy-to-use framework that allows our customers to create insight-driven sales stories quickly and easily.

Microservice-based Analytics
Deliver a system that allows flexible, on-demand numerical modeling/optimization and other advanced analytics in an end-user consumable fashion.

About You

  • You ship. You’ve built systems you can point to. You deliver quality software quickly, and you care about helping your users achieve their goals.
  • You work for startups. The slow pace of larger companies makes you crazy.
  • You’re pragmatically Agile. We run an Agile shop, but we are not pedantic about it. We care about delivering for our users, not being buzzword-compliant.
  • You enjoy your work. We work hard, but we care a lot about team spirit and collaboration. We also try not to take ourselves too seriously.

Qualifications

  • BA/BS degree in Computer Science preferred with a strong academic record (MS/PhD or equivalent a plus). But if you’re just really good and you never finished High School, that’s fine too.
  • At least 3 years of web application programming experience using agile development techniques.
  • Strong Java, Scala, and/or Python skills and object oriented design experience, including working knowledge of core libraries and design patterns. For Java and Scala developers, experience with the Play framework and Akka would be handy.
  • Good database development skills including SQL, a solid understanding of both relational and NoSQL database technologies, and logical and physical data modeling.
  • This position is full-time and on-site in our Oakland, CA office.

Bonus points: Links to your GitHub account, open source contributions or personal code projects

Category Analyst @ Bedrock Analytics

We are seeking a talented analyst to join our team in our Oakland offices. The analyst will interact with CEOs, Sales and Marketing VPs, Directors of Analytics and other decision makers at our CPG customers. The main responsibilities of this role entail helping CPG customers structure their syndicated data, provide guidance on how best to pull data and provide analytical consulting services to key customers. Bedrock works with some of the most innovative brands in the consumer packaged goods industry.

Responsibilities

  • Collaborate with the sales and software teams to translate customer requirements into data requirements that work on the Bedrock platform.
  • Create SPINS, IRI, or Nielsen syndicated data reports and import onto Bedrock Cloud-based software platform for consumer products clients.
  • Maintain data integrity and maintenance of customer reports.
  • Identify opportunities to improve customer onboarding process.
  • Exposure to fast-growing disruptive consumer goods company’s senior leadership
  • Develop relationships with fast-growing, disruptive consumer products companies, focusing on both the main contact as well as senior leadership.
  • Assist Sr. Customer Advisor with training and on-boarding of new customers

Qualifications

General Skills

  • Strong logic, deductive reasoning, problem solving and critical thinking skills
  • Able to synthesize data & simplify findings to solve client business issues
  • Project management skills and ability to manage multiple priorities
  • Able to work collaboratively with internal teams & external customers
  • Strong sense of urgency and accountability to drive client outcomes
  • Ability to learn new technical concepts quickly
  • Takes high degree of ownership on work
  • Passionate about technology
  • Quality Control – Strong analytical aptitude and attention to detail
  • Open mind to learn new software and skills
  • Personable & cool under pressure
  • Extremely proficient with Excel & PowerPoint
  • Highly detailed oriented

Background and Technical Skills

  • Bachelor’s Degree Required
  • 1-5 years’ experience
  • Experience with syndicated data (SPINS, IRI, Nielsen)
  • Expert proficiency with retail analytics
  • Willingness to travel 10% of the time
  • Related industries include: Consumer Packaged Goods, Consulting, Information, Sales/Retail Analytics
  • You know the difference between a vlookup and an hlookup and can offset an array in Excel without breaking a sweat

Perks

  • Competitive salary
  • Substantial equity option grants
  • Unlimited vacation time
  • Medical, dental & vision coverage
  • Modern office with rooftop view of Lake Merritt
  • Work with some of the most innovative CPGs
  • Close-knit team of CPG experts & technologists

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