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Dendrite: evidence flowing between sources and signalsSpark: information in motionHighlighted: creator-led brands
Fibre count, thickness and spark traffic follow the volume behind each source: weekly sales for about a dozen brands, their share of their categories, search interest, short-form video reach, and population and media-use surveys. Neuron size follows source volume on a log scale. Focus flies in on the creator-led brands.
Bedrock analysis · source network for issue No. 13
