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Dendrite: evidence flowing between sources and signalsSpark: information in motionHighlighted: the shrinking middle pack
Fibre count, thickness and spark traffic follow the volume behind each source: item-level sales by pack-size band across large Total Shelf categories, a two-year size history in some of them, maker and retailer earnings calls, warehouse club membership reports, a national grocery shopper survey and trade and business press. Neuron size follows source volume on a log scale. Focus flies in on regular pack sizes losing share from both ends.
Bedrock analysis · source network for issue No. 33
