If you’re a sales or marketing manager in today’s CPG industry, your job involves poring over mountains of data to craft convincing stories that make retailers want to carry your product. But how many times have you struggled to find exactly the right data to tell the story you want it to or been tripped up by data that didn’t quite make sense? It’s moments like these that make you wish you had your own personal analyst at hand to help answer any questions you might have.
At Bedrock, we believe that insights about your CPG product and its market should be always readily available. That’s why we are proud to launch the Personal Analyst™, a new feature embedded in the latest version of our flagship product, Bedrock Core.
The Personal Analyst™ is a chat-based communications platform that puts the power of an entire team of expert CPG category managers directly at your disposal anytime you need them. So whether you have a question about how to use our product, what the data is telling you, or how to solve a quick particular analytical project you’re working on, simply open the chat box within the Bedrock dashboard and type in your question. One of our professional analysts will get back to you right away — usually within 60 seconds or less!
The team answering your questions includes some of the most experienced analysts and category managers in the business. We come from big-brand CPG manufacturers such as Nestle, Clorox, Hershey and Diageo, as well as upstart companies including Runa, Annie’s and Vita Coco. We’ve been in your shoes, and we know exactly what it takes to help grow your business.
Some of the questions you can ask your very own Personal Analyst™ include:
- Why has my product’s sales velocity increased in certain markets?
- Why is my product performing great in Region X but poorly in Region Y?
- How do I export an entire category review from Bedrock into PowerPoint?
- How can I identify the biggest opportunity gaps for my product?
- What are the retailers that my key competitor is performing worst at?
- Where do I start?
The CPG industry is going through a period of great upheaval, owing to recent advances in data science and analytics. The companies that beat out the competition to claim shelf space with retailers will be those that make the best use of the data available to them. Our mission is to help CPG manufacturers embrace a data-driven culture that permeates the entire company — one that enables it to understand where the opportunities exist, how to take advantage of them, and how to tell convincing fact-based selling stories to retail buyers.
To do that, data and insights must be quickly and easily accessible by anyone within the organization, at any time. That’s the whole point behind the Personal Analyst™. Bedrock has always made it a point to go above and beyond the competition and deliver a white-glove level of support to our clients. The Personal Analyst™ lets us take that commitment to another level.
So give your Personal Analyst™ a shot. Type in a question and let our category managers help you craft a convincing sales presentation using the industry’s best analytics platform. It’s just another example of how Bedrock is helping companies like yours disrupt the CPG market.