Bedrock Analytics was built to empower CPG sales and marketing teams. Our platform easily discovers relevant insights within complicated syndicated retail data.
Our platform helps you extract insights that show the value of your brand to retailers, in a clear and concise manner. Highlight positive product performance, uncover areas of potential growth, and identify possible threats before they become real problems.
Bedrock can help you identify and act on the trends that affect the market, and guide strategies that lead to CPG sales.
Every CPG manufacturer has access to the same data. It’s what you do with it that counts. Bedrock Analytics extracts insights from your data, and presents them in clear visualizations. Our platform can complete in minutes what traditionally takes days to create.
Enable your analysts, sales and marketing teams to get ahead of your competition, with speed and agility.
Stop wondering how your products are performing at retail. Stop worrying that your products may be discontinued.
Bedrock allows you to easily monitor your products' performance across history, market distribution, and competition. With our algorithmically-driven platform, growth opportunities and discontinuation threats can be identified early, and measured right on your dashboard.
Bedrock makes it easy to compare promotion performance across time and competitors. Summarizing key promotion stats helps CPG companies regularly review their promotion effectiveness, and plan future promotions accordingly.
Bedrock also comes with a handy promotions and events calendar. Promotions teams can now easily gauge effectiveness, and share promotion plans.
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The consumer packaged goods industry is estimated to generate over $2 trillion annually in the US alone. There are thousands of CPG manufacturers, attempting to sell tens of thousands of brands, and hundreds of thousands of items into about 300 major retailers. A manufacturer's top 5 selling retailers tend to make up more than half of its total sales.
Retailers are demanding more information, insights and direction from manufacturers in order to improve product assortments and increase sales across product categories. While larger CPG manufacturers have the in-house resources to deliver these insights, most small and mid-sized manufacturers do not.
Let Bedrock help you transform data processing time into sales value.