Data Driven Stories Made Simple for CPG Sales
Bedrock Analytics makes it easy for CPG manufacturers to turn raw scan data into compelling and convincing sales stories for retailer buyers.
Use Smart Insights to Win at Shelf
Bedrock Analytics was built to empower CPG analyst, sales and marketing teams. Our platform easily discovers relevant insights within complicated syndicated and portal retail data.
The insights that our platform extracts from your data help you show the value of your brand to retailers, clearly and concisely. Highlight positive product performance, uncover areas of potential growth, and identify possible threats before they become real problems.
Bedrock helps you identify and act on the trends that affect the market, and guide strategies that lead to CPG sales.
Meaningful Insights in Seconds
Every CPG manufacturer has access to the same data. It’s what you do with it that counts. Bedrock Analytics can complete in fractions of a second what traditionally takes days to create.
Enable your analysts, sales and marketing teams to get ahead of your competition, with speed and agility.
The Bedrock Way
Minutes to Insight
Seconds to Final Presentation
The Traditional Way
8 Hours a Month of Analysis
2 Hours per Presentation
The Bedrock Way
Minutes to Insight, Seconds to Final Presentation
The Traditional Way
8 Hours a Month of Analysis, 2 Hours per Presentation
Purpose Built for CPG Professionals
Unlike general purpose business intelligence tools like Tableau and Domo, traditional data and spreadsheet tools like Excel, and unscalable individual professional services, the Bedrock Analytics platform is a powerful BI tool purpose-built for the needs and requirements of the CPG industry.
Created specifically to ingest information and extract insights from multiple syndicated and retail portal data sources, Bedrock provides the data visualizations that CPGs need to tell their selling stories. And for clients with deeper, more specialized needs, Bedrock offers a layer of professional services by experienced CPG analysts who can provide expert data guidance and additional support.
Stop wondering how your products are performing at retail. Stop worrying that your products may be discontinued at retail.
Bedrock allows you to easily monitor your products’ performance across history, market distribution, channel, and competition. With our algorithmically driven platform, growth opportunities and discontinuation threats can be identified early, and acted upon confidently.
Our customers range from emerging natural foods companies to multinational conglomerates, and they consistently win in the marketplace using Bedrock’s data insights and powerful storytelling tools.
The CPG Industry
The consumer packaged goods industry is estimated to generate over $2 trillion annually in the US alone. There are thousands of CPG manufacturers attempting to sell tens of thousands of brands, and hundreds of thousands of items into about 300 major retailers. A manufacturer’s top five selling retailers tend to make up more than half of its total sales.
As the number of CPG brands and products dramatically increase, retailers are demanding more information and data insights from manufacturers in order to improve product assortments and increase sales across product categories. While larger CPG manufacturers have the in-house resources to deliver these insights, most small and mid-sized manufacturers do not.
Bedrock Analytics is here to help level the playing field.