Read our latest posts and get insights on how data insights can help your brand open new markets and grow sales.


How to increase your sales velocity without breaking the bank

Sales velocity is a measure of how fast your product moves off shelves and into consumers’ shopping carts wherever it’s sold in retail stores. There are tested levers that a...

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Top 3 Concerns of Retail Buyers

…and how Analytics can help. According to McKinsey, by 2030, CPG industry players will have to deal with five major trends in order to stay in front of the competition: the...

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You Can’t Disrupt a CPG Disruptor without Agility

There is an ongoing David-and-Goliath story in the Consumer Packaged Goods (CPG) industry today — and the “Goliaths,” the largest CPG players, are beginning to realize...

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Insights in Minutes, not Hours

How Bedrock Analytics Allows CPG Teams to Focus on Creating Selling Stories Instead of Wasting Time on Crunching Data   Instead of being pitched how your brand is #1 in...

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CPG Brand Analysis: How to Establish Your Brand’s Performance to a Retailer

Building your brand in the retail landscape pays off in the CPG space, which is why CPG companies should make a concerted effort to maintain a win-win partnership with retailers....

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From Flat Files to Stories: How Bedrock Helps CPGs Turn Their Raw Data Into Effective Selling Narratives

  At Bedrock, we believe that numbers are stories waiting to be told.     Back in 2009, Dr. Hal R. Varian, Google’s Chief Economist, said, “The ability to take...

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