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Read our latest posts and get insights on how data insights can help your brand open new markets and grow sales.

At Bedrock Analytics, we’re always looking for ways to improve our analytics platform to make it easier to manage aggregated data.

Tag Management and Market Top Line Reports Have Arrived

We’re always looking for ways to improve our analytics platform to make it easier to manage aggregated data. That’s why we’re introducing two new features that should...

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When CPG manufacturers vie for shelf space, retail buyers always want to know what's in it for them. Win the space by answering these five questions.

5 Questions CPG Retailers Ask When Deciding on Shelf Space

There are few conversations more important to a CPG manufacturer than pitching products to retailers. These interviews don’t only determine whether or not your products will...

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Nielsen, IRI and SPINS: Navigating The CPG Data Syndicators

Nielsen, IRI and SPINS: Navigating The CPG Data Syndicators

The organizations that collect, curate and sell CPG market data — including Nielsen, IRI and SPINS — all offer fairly similar solutions: centralized access to raw data and...

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Bedrock Director of Sales Peter Harvey Speaks to SalesTechStar: Using Technology and Analytics to Drive Value from CPG Data

Bedrock’s Peter Harvey Speaks to SalesTechStar: Using Technology and Analytics to Drive Value from CPG Data

Peter Harvey, Director of Sales at Bedrock Analytics, manages a team that helps CPG salespeople and business managers use analytics and data visualizations to glean powerful...

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What CPG Manufacturers Need to Know About Retailer’s Pricing Strategies

In part one of this series, we looked at what a retailer needs to know about CPG manufacturers’ pricing strategies, pointing out that if the two parties can work together to...

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What Retailers Need to Know about CPG Manufacturer’s Pricing Strategies

What Retailers Need to Know about CPG Manufacturer’s Pricing Strategies As a retailer, you hold all the cards when it comes to price setting for the products that appear on your...

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What CPG Companies Can Learn from Pixar About Storytelling

Name the one thing Pixar does best. No, not animation, although the movie studio behind hits such as Cars, The Incredibles, Toy Story and Coco is certainly good at the visual...

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Bedrock Assist™ Combines Bedrock’s Analytics Platform with Expert Professional Services to Create Stunning Sales Presentations

In the consumer goods industry, the last mile of data analytics is creating a presentation that wows its recipients by tying together impressive charts and visualizations with an...

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Q&A with Bedrock Customer Success Robert Esquivel and Marlene Robinson

  1. Can you please tell us a little about yourselves and what you do at Bedrock Analytics? Marlene: I have been in the CPG industry since 1997, when I started at Clorox in...

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Get Fast, Expert CPG Consulting Advice from Bedrock’s Personal Analyst™

If you’re a sales or marketing manager in today’s CPG industry, your job involves poring over mountains of data to craft convincing stories that make retailers want to carry...

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Bedrock Analytics Closes $7.2 Million Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Launches Bedrock Core

OAKLAND, CALIF. (PRWEB) JUNE 07, 2018 Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a...

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From Flat Files to Stories: How Bedrock Helps CPGs Turn Their Raw Data Into Effective Selling Narratives

  At Bedrock, we believe that numbers are stories waiting to be told.     Back in 2009, Dr. Hal R. Varian, Google’s Chief Economist, said, “The ability to take...

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CPG Brand Analysis: How to Establish Your Brand’s Performance to a Retailer

Building your brand in the retail landscape pays off in the CPG space, which is why CPG companies should make a concerted effort to maintain a win-win partnership with retailers....

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Insights in Minutes, not Hours

How Bedrock Analytics Allows CPG Teams to Focus on Creating Selling Stories Instead of Wasting Time on Crunching Data   Instead of being pitched how your brand is #1 in...

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You Can’t Disrupt an Emerging Brand without Agility

There is an ongoing David-and-Goliath story in the Consumer Packaged Goods (CPG) industry today — and the “Goliaths,” the largest CPG players, are beginning to realize...

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Top 3 Concerns of Retail Buyers

…and how Analytics can help. According to McKinsey, by 2030, CPG industry players will have to deal with five major trends in order to stay in front of the competition: the...

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How to increase your sales velocity without breaking the bank

Sales velocity is a measure of how fast your product moves off shelves and into consumers’ shopping carts wherever it’s sold in retail stores. There are tested levers that a...

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