Blog

Keep up on CPG industry news, and get insights on how data analytics can help your brand open new markets and grow sales.

5 Opportunities CPG Category Analysts can Pursue with Data Analytics

Robert Esquivel on April 17, 2019

Bedrock Key Takeaways: With data analytics, CPG category analysts can elevate their impact on their company’s bottom line by accomplishing the following tasks: Find the right shelf placement strategy to optimize sales Investigate Distribution voids and new channel distribution Analyze competition within a product category. Collaborate cross functionally to achieve actionable insights Highlight the best […]


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The Importance Of Data For Agile CPG Companies

Will Salcido on April 10, 2019


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How to Win at Category Reviews

Robert Esquivel on April 5, 2019


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How to Buy the Right CPG Data Package at the Right Cost

Michael Tallia on March 13, 2019


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Healthy, Sustainable, Organic: Tracking the Growth of Natural Foods

Bedrock Analytics on March 6, 2019


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The Beginner’s Guide To CPG Data Analytics

Bedrock Analytics on February 27, 2019


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What Is Syndicated Data?

Bedrock Analytics on February 21, 2019


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How CPG Marketers & Sales Managers Can Conquer Their Fear of Data

Bedrock Analytics on February 13, 2019


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Complete Our “State of CPG Manufacturing and Big Data” Survey

Bedrock Analytics on February 12, 2019


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Bedrock: Announcing our New Website

Bedrock Analytics on February 4, 2019


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Tag Management and Market Topline Reports Have Arrived

Bedrock Analytics on November 20, 2018


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5 Questions CPG Retailers Ask When Deciding on Shelf Space

Bedrock Analytics on November 14, 2018


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Nielsen, IRI and SPINS: Navigating The CPG Data Syndicators

Bedrock Analytics on November 1, 2018


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Bedrock’s Peter Harvey Speaks to SalesTechStar: Using Technology and Analytics to Drive Value from CPG Data

Bedrock Analytics on October 29, 2018


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What CPG Manufacturers Need to Know About Retailer’s Pricing Strategies

Bedrock Analytics on October 11, 2018


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What Retailers Need to Know about CPG Manufacturer’s Pricing Strategies

Bedrock Analytics on September 17, 2018


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What CPG Companies Can Learn from Pixar About Storytelling

Bedrock Analytics on August 16, 2018


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Bedrock Assist™ Combines Bedrock’s Analytics Platform with Expert Professional Services to Create Stunning Sales Presentations

Bedrock Analytics on July 19, 2018


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Q&A with Bedrock Customer Success Robert Esquivel and Marlene Robinson

Bedrock Analytics on July 15, 2018


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Get Fast, Expert CPG Consulting Advice from Bedrock’s Personal Analyst™

Bedrock Analytics on July 7, 2018


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Bedrock Analytics Closes $7.2 Million Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Launches Bedrock Core 2.0

Bedrock Analytics on July 7, 2018


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From Flat Files to Stories: How Bedrock Helps CPGs Turn Their Raw Data Into Effective Selling Narratives

Bedrock Analytics on June 15, 2017


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CPG Brand Analysis: How to Establish Your Brand’s Performance to a Retailer

Bedrock Analytics on June 9, 2017


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Insights in Minutes, not Hours

Bedrock Analytics on December 12, 2016


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You Can’t Disrupt an Emerging Brand without Agility

Bedrock Analytics on October 24, 2016


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Top 3 Concerns of Retail Buyers

Bedrock Analytics on July 26, 2016


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How to increase your sales velocity without breaking the bank

Bedrock Analytics on July 17, 2016


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