Bedrock Analytics for CPG Category Managers
Latest Articles
Opportunities and solutions that give CPG brands an edge at shelf over the competition. Introduction As CPG companies enter the second decade of the 21st Century, it’s more important than ever that brands understand the impact of advanced analytics on day-to-day operations. Quite frankly, it’s a transition that is long overdue. Even now, many CPGs continue to maintain traditional retail strategy practices, while technological progress makes it almost impossible to do so if they want to keep up with […]
Bedrock Key Takeaways TL US XAOC is a Nielsen geography used to summarize data from total multi-channel markets. TL US XAOC provides a big picture overview of national sales trends and market sizes that is invaluable to CPG retailers and manufacturers. Nielsen also includes exclusive access to extremely important retailers — such as Whole Foods — that is not available from other syndicated providers. Your First Data Purchase should include TL US XAOC (Nielsen) or TL US MULO (IRI/SPINS) The […]