Bedrock Analytics for CPG Category Managers
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Bedrock Key Takeaways TL US XAOC is a Nielsen geography used to summarize data from total multi-channel markets. TL US XAOC provides a big picture overview of national sales trends and market sizes that is invaluable to CPG retailers and manufacturers. Nielsen also includes exclusive access to extremely important retailers — such as Whole Foods — that is not available from other syndicated providers. Your First Data Purchase should include TL US XAOC (Nielsen) or TL US MULO (IRI/SPINS) The […]
CPG manufacturers in 2020 are vulnerable to the risk of discontinuation, but it’s possible to identify risk in advance, and avoid it.