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Bedrock Analytics
November 5, 2020

Bedrock Key Takeaways TL US XAOC is a Nielsen geography used to summarize data from total multi-channel markets. TL US XAOC provides a big picture overview of national sales trends and market sizes that is invaluable to CPG retailers and manufacturers. Nielsen also includes exclusive access to extremely important retailers — such as Whole Foods — that is not available from other syndicated providers. Your First Data Purchase should include TL US XAOC (Nielsen) or TL US MULO (IRI/SPINS) The […]

Bedrock Analytics
October 11, 2020

CPG manufacturers in 2020 are vulnerable to the risk of discontinuation, but it’s possible to identify risk in advance, and avoid it.

Bedrock Analytics
August 17, 2020