The CPG industry has experienced a massive shift in recent years, and is now embracing the advantages that big data and advanced analytics have to offer. CPG manufacturers of every size and in every category are using analytics to test and inform decision making in everything from their pricing and promotional strategies to major sales, marketing and product decisions.
To understand the exact extent to which analytics is reshaping the CPG industry, we’re putting together a report on “The State of CPG Manufacturers and Big Data,” and we’re looking for CPG manufacturers who can help.
If you’re in CPG manufacturing, please take five minutes to fill out the survey and answer a few questions about data use in your organization. As a respondent, not only will you be entered to win one of three $50 Amazon Gift Cards, but each response will provide insights into how advanced analytics are used, while highlighting the challenges and opportunities facing today’s CPG industry.
Your answers will be anonymized and compiled into a Bedrock report that will be made available on our website. The report will help CPG analysts, marketers and sales managers like you and your teams gain a better understanding of where you stand in respect to the rest of the industry, and what you can do to integrate analytics and big data into the fabric of your organization.
Complete our survey to help better understand the role of big data in this fast-paced industry, and you’ll be among the first to get the results once they’re published.
Thanks in advance for your time!