Infographic: The State of Big Data in CPG
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Bedrock Key Takeaways If CPG vendors want to identify new revenue opportunities, they must look at the sales performance of existing products in a different way. Opportunity gap reports analyze retailer offerings to suggest where manufacturers might expand distribution or apply a price increase. Outlier reports compare sales velocity with the total number of locations carrying a product to determine where your item has an edge. Finding new opportunities in the CPG market doesn’t always require […]
Opportunities and solutions that give CPG brands an edge at shelf over the competition. Introduction As CPG companies enter the second decade of the 21st Century, it’s more important than ever that brands understand the impact of advanced analytics on day-to-day operations. Quite frankly, it’s a transition that is long overdue. Even now, many CPGs continue to maintain traditional retail strategy practices, while technological progress makes it almost impossible to do so if they want to keep up with […]
