Data-Driven Decision-Making: How Bedrock Analytics is Changing the Game for CPG Sales Managers


by Bedrock Analytics

April 12, 2023

In today’s environment with increasing competition and changing consumer preferences, companies must make data-driven decisions to stay ahead of the curve.

By leveraging data analysis to make informed decisions, CPG sales managers can identify trends, patterns, and insights that enable them to make informed decisions on pricing, promotions, and strategic moves, rather than relying solely on intuition or gut feeling.

Bedrock Analytics eliminates the guesswork and empowers sales managers to make informed, data-driven decisions that rely on real-time data and insights.


The Problem with Traditional Data Analysis

When it comes to analyzing sales data in the CPG industry, traditional methods can be time-consuming and ineffective. Many sales managers rely on spreadsheets and manual data entry, which can lead to errors and delays in decision-making. Additionally, static reports and charts can be difficult to interpret and may not provide actionable insights.

A significant drawback of conventional data analysis methods is the lack of access to near real-time information, causing sales managers to wait weeks or even months to receive updated reports that hinder their ability to respond promptly to market changes or adapt sales strategies.

Another issue with traditional data analysis is the sheer volume of data that needs to be processed. With so much information to sift through, it can be challenging to identify trends and patterns that can inform sales decisions. On top of the volume, CPGs need to harmonize the data across various sources into a unified, singular dataset to get the full picture.

This can lead to missed opportunities and lost revenue.

Overall, traditional data analysis methods are no longer sufficient for today’s fast-paced CPG industry. By using a CPG Analytics platform like Bedrock Analytics, sales managers can gain real-time insights into their sales data and make data-driven decisions that can drive revenue growth.

The Bedrock Solution

As a sales manager in the CPG industry, your ultimate goal is to increase sales and grow your business. Bedrock Analytics can help you achieve those goals. Here are a few examples of how insights derived by Bedrock Analytics can help sales managers increase sales:

  • Identify top-performing products: By knowing which products are performing well, you can focus your sales efforts on those products to increase sales and revenue.
  • Optimize pricing: By adjusting prices based on market demand and competition, you can increase sales and profitability.
  • Track and measure performance: By identifying areas of success and areas that need improvement, you can adjust your approach to maximize sales.

Bedrock Analytics can also help managers identify growth opportunities and optimize their product categories. Here’s how:


How Bedrock Analytics Gives CPG Sales Managers the Upper Hand

As a CPG sales manager, one of your key priorities is ensuring that your products are available and visible on retail shelves. However, this is easier said than done. With so many factors at play – from supply chain disruptions to competition from other brands – it can be difficult to keep your products in stock and top of mind for consumers.

One of the most significant hurdles that sales managers face is the task of ensuring their products are readily available on store shelves while also securing the most desirable shelf space for their goods. Bedrock Analytics provides detailed insights on how products are performing on different shelves and in different store locations, empowering CPG sales managers to connect with buyers using data-backed stories to improve their product placement and increase visibility.

Bedrock Analytics also helps sales managers stay on top of competitor activity and adjust their strategies accordingly, such as gaining insights into their promotion strategies, allowing managers to stay ahead of the curve and make informed decisions about their own products.


Revolutionizing Data-Driven Decision-Making with Bedrock Analytics

Bedrock Analytics is revolutionizing the way CPG sales managers make data-driven decisions. By leveraging AI and machine learning, Bedrock Analytics provides users with automated sales insights that empower CPG brands to tell compelling sales stories that win over their buyers.

If you’re a CPG sales manager looking to take your data-driven decision-making to the next level,  schedule a demo to see Bedrock in action. With Bedrock Analytics, you’ll have the tools you need to stay ahead of the competition and drive real business success.