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Dendrite: evidence flowing between sources and signalsSpark: information in motionHighlighted: shoppers first, then the shelf
Fibre count, thickness and spark traffic follow the volume behind each source: plant-based meat scan data, frozen plant meat from a second source, brand and item reads, meat and plant-milk comparisons, company filings and press, published household data, a national consumer poll, and ten years of search interest. Neuron size follows source volume on a log scale. Focus flies in on the two-phase decline, where shoppers left first and the shelf followed.
Bedrock analysis · source network for issue No. 31
