Bedrock Core2021-10-05T20:43:32+00:00

Bedrock Core

The premier CPG data analytics platform for stronger, faster sales growth.

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Retail Data Visualization

Conveniently compare and contrast different products and markets in a library of easy-to-understand visualizations. Analytics like Trend, Share, Rank and Gap are no longer difficult concepts to understand and communicate value around.

With Bedrock, your market data is displayed in clear, concise visualizations.

Storylines

Storylines group related and relevant Visualizations into a guided “data story.” Our Storylines were designed by direct retailer buyer guidance.  Each Storyline walks through a sequence of data events that lead to a final, focused insight. Storylines for pricing and market comparisons, for example, end with specific insights into your pricing strategy or market reach.

Storylines make it easy to communicate with executives and retail buyers exactly what’s going on with your products and markets.  Curated by retailers, designed by Bedrock and made actionable by you.

Export to Your Insights Directly to PowerPoint

Exporting insights is magic with Bedrock. Whether you’re exporting a complete presentation deck, a single visualization or a specific dataset for further analysis — everything you need is just a few clicks away.  It exports directly to your company’s marketing approved PowerPoint or Excel template.

Promotion Analysis and Digital Promo Calendar

One of the highest value capabilities of Bedrock Core.  Plan, analyze and summarize your promotions with intuitive and interactive visualizations, and easily share promotion and event insights.  Our platform can auto-detect competitive promotions and map out their frequency across the country with 3-clicks.

Top Line Reports

Or topline reports allow users to drill down from the category to subcategory, segment, subsegment, brand and item in seconds. All measures can be dragged and dropped and changing the geography from Sprouts to Savemart is near immediate. Topline reports are highly customizable, and automatically update every month, so you’ll have the latest report with every data refresh.   Folks that are accustomed to pivot table reports love Bedrock’s topline reports.

Category Experts At Your Call

The CPG experience and analytical expertise of our team of category experts (Bedrock Personal Analyst) are always available when you need help with the platform. You can contact us anytime, from any view within the platform, with a click of a button.  We combine automation with highly experienced folks to deliver a service unlike any other.

Opportunity & Threat

Stay on top of alerts for all of your products. Know exactly when to take action as sales opportunities become available, and before any distribution gets lost.

Data Harmonization

Sort and organize data to customize any product group in any way. Customized product segmentation visualizations can be saved, allowing quick access for future analysis without having to rebuild any reports.

Product Segmentation

Bedrock is data agnostic. Our software automatically harmonizes product and market data across all of the CPG syndicated and retail data sources, allowing customers to update their databases in minutes.

Dynamic Filters

Bedrock Core can automatically pick your competitive items that are gluten-free, under 9 ounces, over 12% ACV in Safeway NorCal if you wish.  It can then apply the same automatic selections to Sprouts so that you can compare their highly segmented assortment. What if Bedrock Dynamic Filters could automatically find all the retailers that sell your competitor’s obscure limited edition SKU?  It delivers in seconds.   No other tool is capable of this.  Bedrock is a platform.

Sales Decomposition

Bedrock’s Sales Decomposition tool is an easy-to-read sales breakdown, in which you can view sales performance by either dollar or unit volumes, which are then further dissected into Base and Incremental volumes. Each descending branch of the Sales Decomposition tree digs deeper into the why of the branch above it, deconstructing the key drivers that contribute to growth or decline in a straightforward format.

Executive Summary

We know that busy CPG executives seldom have the time to spend pouring over detailed analytical reports when they often need quick snapshot of brand and category performance. That’s why we created Executive Summary. This AI-driven tool uses natural language generation to automatically turn your Bedrock topline reporting into plain English summaries, and delivers it straight to the inboxes of key stakeholders.

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