At Bedrock, our goal is to help CPGs find and understand the key, actionable insights within their scan data, using comprehensive data visualizations to tell powerful selling stories. Believe it or not, using the Bedrock Platform to do this is an impressively straightforward process — and we’d like to prove it to you first-hand. That’s why we are excited to announce the Bedrock Analytics Demo Webinar series, a monthly series of 30-minute webinars that kicks off on February 20, 2020.
In each monthly webinar, our speakers will go in-depth on the features and use cases that highlight what Bedrock’s platform is capable of, and what it means to your business. Along the way, we’ll show you how any brand — established or emerging — can leverage syndicated data to grow and thrive in competitive markets.
Our launch session will kick off the series with a discussion of the top three data visualizations used Bedrock customers to assess category conditions, measure product performance over time, and capitalize on market opportunities:
- Product Comparison: Let’s say you have the healthiest, best-tasting, highest-quality product in your category. None of that matters if customers are more attracted to a competitor’s price point. Direct product comparisons are the fastest way to determine your strengths and weaknesses in a given market or channel.
- Change vs. Year Ago: Measuring your sales performance over the past 52 weeks is often the best way to highlight critical trends, positive or negative, relevant to your organization. When you’re trying to decide whether to create a new strategy, or stick to an existing process, this insight fills in the gaps.
- Opportunity Gap: In some cases, the most crucial insight relates to what a retailer doesn’t carry. If a particular retail market lacks an option based on price point, ingredients, or some other relevant consumer trend, that’s an opportunity gap your brand can fulfill.
These are among the Bedrock features that enable us to transform the CPG data game and level the playing field for CPG manufacturers of all sizes. If you want an in-depth look at these Bedrock capabilities in action, register here and join us online on Thursday, February 20, at 10:30 am PT / 1:30 pm ET.