What CPG Sales Teams Can Learn from Pixar About Storytelling

Name the one thing Pixar does best. No, not animation, although the movie studio behind hits such as Cars, The Incredibles, Toy Story and Coco is certainly good at the visual aspects of its craft. But the one thing they are known to do better than maybe any other movie studio in the world is storytelling. If you’ve ever been drawn in by the heart-wrenching storyline of just about any of its movies, you know exactly what we mean. Theme. Suspense. Structure. […]